Elizabeth Giuggio is an experienced and intuitive Creative Director and leader working in advertising, branding and brand experience. Her practice is rooted in brand architecture, aesthetic intelligence and emotional connection.

She is currently Senior Vice President, Executive Creative Director at Genuine.

FEATURED

PRACTICE

  • Copywriting and Creative Direction for iconic campaigns, impactful digital experiences and engaging social content.

  • Brand architecture, expression and experience for industry-leading clients.

  • Concepts and emotions for immersive and engaging brand activations.

  • Eye for hire: vintage, interiors, events.

  • Navigating change, inspiring creatives, keeping curiosity and optimism alive.

SELECTED CLIENTS

ADVERTISING

Heluva Good
Hood
Lycra
Stride Rite
Subway

BRANDING

Genuine
Thirty One
Vertex
Wellesley College
Welch’s

EXPERIENTIAL

Google
Kohl’s
Sephora
UL
Ulta Beauty

CONNECT

Elizabeth is always open to conversation and for consultation.